Building a brand is akin the Warren Buffet quote " It takes 20 years to build a reputation and five minutes to destroy it". Branding is the power to illicit emotional ties between consumers and products, especially when it's difficult to differentiate between products and their respective quality. This exact issue occurred during the Civil … Continue reading A Generational Branding Opportunity
Month: August 2019
The Roadside Premium
The invention and adoption of the automobile fundamentally altered the value of real estate across the country. The automobile fostered new businesses, created new careers, and redefined where people wanted to live. Society catered to this powerful and disruptive technology in order to harness it's great potential. We built interstate highways, socialized road repair and … Continue reading The Roadside Premium
