Food, water,and shelter are at the core of what we consider essential. Very close to that trio is your cell phone and not far behind your phone is access to music and video entertainment. AT&T, Verizon, and T-Mobile/Sprint are set to become the beneficiaries of the ongoing streaming war & battle amongst subscription music providers. … Continue reading Rogue Waves: The Ripple Effect From The Streaming Wars
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Snapchat: A Sexy Picture
Many believe this "camera company" will inevitably fail and join the vast graveyard of once prominent and powerful social media platforms. They would be likely to be right if Snapchat was simply a social network but I am buying into the idea that is indeed much more, as it's increasingly becoming a valuable tool. Thanks … Continue reading Snapchat: A Sexy Picture
Swipe Night: A swipe in the right direction
Only available Sunday night 6:00PM - 12:00PM local time this "Adventure" is what Gen X and Millennials would genuinely classify as an experience. From virtual concerts, pick your own adventure movies like Netflix's BanderSnatch, and now online dating - our media is becoming more immersive and engaging. These decisions are deeply revealing to a users … Continue reading Swipe Night: A swipe in the right direction
Sweating In Your Living Room: All The Cool Kids Are Doing It
The release of the Peloton S-1 has become a piñata for anyone with an opinion about 'cheap money', 'VC funding', unprofitable business models, and fitness fads. Their points have merit but perhaps we're being too quick to dismiss the interactive fitness platform that is Peloton. The idea of an interactive fitness platform is certainly feasible, … Continue reading Sweating In Your Living Room: All The Cool Kids Are Doing It
The War on Cash: A Regressive Tax
In the United States 81% of adults have at least one credit card. 98% of those with a family income greater than 100K have a credit card while 61% of those with a family income of less than 40K have a credit card [1]. The proliferation of credit and debit cards has fundamentally altered the … Continue reading The War on Cash: A Regressive Tax
A Generational Branding Opportunity
Building a brand is akin the Warren Buffet quote " It takes 20 years to build a reputation and five minutes to destroy it". Branding is the power to illicit emotional ties between consumers and products, especially when it's difficult to differentiate between products and their respective quality. This exact issue occurred during the Civil … Continue reading A Generational Branding Opportunity
The Roadside Premium
The invention and adoption of the automobile fundamentally altered the value of real estate across the country. The automobile fostered new businesses, created new careers, and redefined where people wanted to live. Society catered to this powerful and disruptive technology in order to harness it's great potential. We built interstate highways, socialized road repair and … Continue reading The Roadside Premium
